Campaign has completed 3.1 Phillip Lim’s flagship New York boutique, on Great Jones Street in Manhattan’s NoHo district. The design of the 325 sq m store has been developed in close collaboration with Creative Director Phillip Lim, to craft a space reflecting the brand’s modern luxury philosophy and create a canvas to showcase the 3.1 Phillip Lim collections of Womenswear, Menswear and accessories. Taking inspiration from the concept of studio luxury and a play between two seemingly opposing ideas, the design of the flagship boutique brings together contradictory materials, mixing the luxurious with the humble in unexpected ways. Luxury materials such as marble, onyx, Corian, champagne gold finished metal, and green mink have been elegantly curated in the new store alongside MDF, ply and plasterboard, everyday materials more commonly used in construction.

Key architectural features include a curving, white washed plywood wall and oversized stone steps along the back of the store. Lit with abundant natural light from the skylight above, the
steps display shoes and accessories in addition to providing a platform for installations and performances. A freestanding minimalist architectural block, inserted into half the length of the store creates space to house fitting rooms. Groups of large studio canvases which line the boutique walls are inspired by the work of renowned photographer Bill Jacobson and his recent series of minimal still-life images placing rectangles of various sizes in different settings. Made from standard construction materials including soft touch black MDF, multiply and unfinished plasterboard, the canvases are carefully curated to appear effortlessly and casually placed along the edges of the interior.

Collections are displayed on bespoke designed fittings echoing the casual elegance of the brand. Minimalist metal rails in champagne gold finish, and white Corian and mint-hued marble tables compliment the 3.1 Phillip Lim range. Plinths to display accessories make playful use of utilitarian materials with ordinary floor tiles stacked high, and interspersed with pieces of glass giving a glint of blue. The unconventional and unexpected use of mixed materials is also evident in the flooring, which utilises grey limestone and exquisite blue Bahia marble tiles at the entrance for maximum drama. The tiles are arranged in a classic chequered pattern, the layout subverted by their juxtaposition to the poured concrete floor featured in the space beyond the entrance. Inlaid brass strips mark out the pattern and add a note of classical refinement.

Following on from the launch of a London store in November 2013, The Great Jones Street boutique is the latest to open in a global roll out of 3.1 Phillip Lim stores and concessions that
Campaign has designed with Phillip Lim over the last two years. The studio luxury retail concept will continue to evolve with further openings planned over the coming year to include new stores in Macau, Bangkok and Jakarta.

Design: Campaign
Design team: Philip Handford, Steve Wynne, Dan Wilson
Project architect: OLA
Services engineer: Grant Engineering
Lighting consultant: ZeroLUX
Project management: 3.1 Phillip Lim
Photographs: © Scottie Cameron
Address: 48 Great Jones Street, New York, NY 10012, USA