Hot on the heels of a much-publicized launch at this very same spot earlier this month, luxury retailer I.T expands once again on Paterson street, and this time with a store dedicated to Rei Kawakubo’s popular diffusion line Comme des Garçons Comme des Garçons. A narrow corridor leads up to the store, measuring just 1,168 sq.ft. [109 sqm.] and featuring an all-white interior. Well, almost. A pillar encased in dotted glass shelving, various differently shaped displays and a gazebo of sorts – some dipped in a soft pink hue – add unexpected playful touches. The new shop carries Comme des Garçons Comme des Garçons’ women’s items only, and pairs these with a tightly edited items of other Comme des Garçons lines and brands. These include Comme des Garçons girl, Comme des Garçons play, good design shop, Jupe by Jackie and Jupe x Comme des Garçons comme des garçons.
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