maum studio designed a new kids cafe which is located in a shopping mall in Seoul. The designer took ‘sports day’ as a design concept to promote space where kids can play free wit vivid energy. To overcome the environmental limit of the site caused by diagonal cut plane, large column in the middle of the space and small space area, the hall in the center is designed to occupy a large portion of the area. Open space in the interior is divided by walls coming down from the ceiling and by signage installed on the walls. Every sports day item such as table tennis racket shaped slider in the middle, swimming pool like ball pool, target shooting zone is made in diverse colors to promote an active sports day atmosphere. As a result, a new space with a solid brand identity is created where all the design elements of graphic, interior, furniture and products design are unified.

Design: maum studio / Lee Dalwoo, Choi Munho
Photoraphy: Stone Kim