Costello & Hellerstein packaging by Robot Food

February 3rd, 2015 by retail design blog

As demand for luxury foods evolves, brands are upping the ante on creative expression. Newcomers, Costello & Hellerstein, take things up a notch with chocolates that offer the complete sensory experience.


Husband and wife team, Ori Hellerstein and Yvonne Costello, make artisan chocolate truffles. Using only the finest ingredients, these indulgent truffles are handcrafted to tantalising perfection, and engage not just taste, but the other senses too. As Ori puts it, “Fine food should command your full attention. It is to be experienced and enjoyed by your eyes, your hands, your sense of smell and your palate; a complete sensory experience.”


C & H truffles are exactly the sort of masterpiece you’d expect from a chef as gifted as Ori. Having honed his pastry skills in a range of illustrious restaurants, Ori opened The Artisan Baker to supply trade clients with his fine patisserie and chocolates. In 2014 he set up Costello & Hellerstein to realise his dream of taking his luxury treats to boutique retailers and discerning audiences under his own name.


The branding and packaging had a lot to live up to. So Ori and Yvonne asked Robot Food to do the honours. Simon Forster, Robot Food’s Creative Director, said, “After exploring naming options, we decided the combination of Ori and Yvonne’s surnames, Costello & Hellerstein, would provide the high-end feel we were after. We created a bold wordmark with a slightly scientific feel to reflect Ori’s approach to his craft and backed this with an ownable icon. Both are a confident contrast to the organic lines, motion and craft origins of a flowing marble pattern that symbolises Ori and Yvonne’s collaboration. This was achieved by swirling ink on water and overlaying cartridge paper. The combination is a beautiful, uncompromising identity, and a fitting showcase for the truffles within.”

Design: Robot Food
















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