The stand for Barex Italiana was conceived with soft shapes and textures, drawing on the Client’s brand and products to create an organic display. The wave-like contour of the company logo is replicated in the aluminium and canvas structure, which surrounds the meeting area. The Client’s product lines take centre stage, and are displayed like colourful jewels under gleaming glass cases. The whole construction is environmentally friendly, since every element can be recovered and reused. The stand is polished, lustruous, open, bright: light and movement in the structure serve to reflect and enhance the Client’s brand in every aspect.

Design: Act Events
Photography: Simone Cappelletti