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Architecture and interior design studio Linehouse has been commissioned to design the second store for streetwear retailer ALL SH in the city of Shanghai, creating a completely different identity from the first shop. The twenty square meters retail store is located in a vibrant design community, displaying a large and distinct shop frontage for visitors and passersby.

Responding to the urban context of the store, Linehouse realizes a curved stainless steel installation which operates as a retail system on the interior, as well as a dynamic façade treatment. Perforated stainless steel panels with a graphical treatment of varying punctures and patterns were inserted, shifting between the inside and outside — creating pockets of retail display either facing out onto the street or into the store.

In that sense, a large curved panel creates a sweeping passage for customers to enter the store. Finally, tube lights are inserted within a U channel between each panel to provide an impactful and playful lighting effect for passersby.

Design: Linehouse
Photographys: Jonathan Leijonhufvud and Dirk Weiblen

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