UXUS and Skagen launch a pop-up experience at the Mandarin Oriental Hotel in Tokyo, complementing a six-week residency of an iconic Danish restaurant Noma. The pop-up follows the UXUS redesign of the Skagen global retail platform including flagship stores in London and a newly launched Time Square store in New York. In January 2015, two horizons meet to explore the mutual love of nature and artisanal practices between the Danish and Japanese cultures.
The pop-up concept celebrates the design values shared by both countries: simplicity, refinement, honesty, form, function and integrity. Hotel guests are invited to explore this connection along with the many nuances of the Skagen brand in a spirited installation that holds interactive stories. Soft grey felt pebbles hang above and below tables to evoke a spirit of sea-smooth –rocks on a beach, reminiscent of seashores in the town of Skagen. Echoes of nature continue to be felt and seen as the entire structure was crafted from authentic pure materials.
Other design accents complement the Mandarin Oriental, Tokyo aesthetic themes of wood and water. Guests are invited to discover a rich collection of stories, brought to life in a series of tables that feature curated product stages, visual essays by renowned Danish photographer Ditte Isager, Danish and Japanese soundscapes, ambient scents and interviews with Danish personalities and Skagen locals. The pop-up offers a modern interpretation of the essential qualities of nature – intrinsic to Denmark – balanced with a unique influence of Japanese design. This design viewpoint helps connect the horizons, continuing Skagen’s mission to be a source of Danish inspiration throughout the world.
Photography: Toshiyuki Hata