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A new concept store fully dedicated to children and designed by Superbrand.


In the heart of the 15th arrondissement in Paris, Rue du Commerce, SUPERBRAND created a playful, colorful and decidedly fashionable world for babies, kids and teens. More than 600 references of shoes, bags and various accessories are displayed. The 90m2-area universe is white and very luminous. The central counter and the furniture are made of raw wood and flashy colours. Touch pads, toys and games, robots, books and music are some of the main characteristics of this resolutely joyful atmosphere offering to children and their parents a space that awakens echoes of the future and the past.

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