Citizen Watch Flagship Store Times Square by MAPOS, New York City

February 28th, 2015 by retail design blog

In Fall 2014, Citizen Watch Company opened the brand’s global flagship store in Times Square, New York City located at 1500 Broadway. With over 1,300 square feet, the new store gives Citizen the opportunity to feature a full range of their offering and to enhance consumer appreciation for the brand on a grand scale. New York based architectural firm Mapos select reSAWN’s NETSU shou-sugi-ban red oak wall cladding for the interior of the store. Shou-sugi-ban, the ancient Japanese technique of burning wood, is gaining new life as a unique and modern interior and exterior wall cladding. the wood is carefully charred, doused in water, cooled, brushed to remove dust and loose debris, and then stained/sealed to create the unique designs you will find in the CHARRED collection.


“reSAWN was able to assist with Netsu charred wood, which speaks to our Japanese brand DNA. This supports the heritage of the Citizen Watch Company of America Inc.” – Robin Kurkhill, VP, Retail, Citizen Watch Company of America, Inc.


About the CHARRED collection
reSAWN’s CHARRED collection features cypress, yellow pine and red oak that is burnt in the Japanese tradition of shou-sugi-ban. translated as “the burning of Japanese cypress (sugi)”, and traditionally used in Japan as exterior siding, this ancient technique is gaining new life as a unique and modern interior and exterior wall cladding. the wood is carefully charred, doused in water, cooled, brushed to remove dust and loose debris, and then stained/sealed to create the unique designs you will find in the CHARRED collection. the charcoal barrier created through this process preserves the wood, and is fire, rot and insect resistant. the burning process accentuates the wood grain and creates varying colors when viewed from different angles and in different light.


About reSAWN TIMBER co.
reSAWN TIMBER co. provides new and reclaimed wood products for flooring, wall cladding, ceilings and custom projects. We provide the highest quality new woods, sustainably sourced and finished in the united states; beautiful antique woods reclaimed and milled to our exacting standards and available in solid or engineered construction; and finishes that enhance the natural beauty of the wood and are easy to maintain. We specialize in meeting the needs of architects, designers and contractors, and provide superior service and guidance in developing your specification. Our products can assist you in achieving your project goals in aesthetic, performance and sustainability.

Design: MAPOS
Photography:reSAWN TIMBER co.
















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