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Aloof were approached by Standard 8, to help redefine their brand direction in order to expand their business into new areas. Their brand identity, business stationery and website is the result of six months collaborative work which has helped Standard 8 win new clients. Standard 8 are makers and designers of large cultural exhibitions and bespoke information graphics for projects in prime national and international locations. They have worked with some of the world’s leading photographers and artists, collaborating with Reuters, Oxfam, Getty Images and The British Council. They are facilitating a photography exhibition at London Zoo and most recently have installed narrative artwork at The Foundry building, Vauxhall – fabricating graphic elements based on profound statements made by great thinkers and human rights leaders from world history.


Historically Standard 8 were perceived as makers only— a dated website and weak project imagery primarily contributing to this misconception. Noticing an exceptional design capability is at the core of their offer; Aloof redefined their identity, art directed and retouched their image archive and created a portfolio website to reflect this, ensuring they appeal to their target market of designers, photographers and architects. Tom Snell, Standard 8’s founder commented, ‘Aloof truly take a holistic approach. Working with Aloof has helped us understand who we are and where we as a company want to go. They have challenged us to investigate our true values and motivation, the DNA of our organisation. In doing so, they so elegantly rationalised our brand and have projected it so beautifully’.

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