Estúdio Jacarandá has created the concept for the new retail brand Ojuara Tapiocaria, dedicated to the sale of tapioca, a typical Brazilian food with indigenous origins heavily consumed in the northern and northeast regions of the country. The architectural, branding and visual merchandising projects for the store are inspired by the history of tapioca, which is shown by the functional elements in this concept, such as the wall cabinets that reference the façades of the northeastern outback and the wall menu adorned with woodcut images. Featured are also objects handmade by indigenous communities and the counter lined with certified pine wood with serigraphy that mimics the hand-painted ornaments found on trucks. The color pallet, composed by green, orange and magenta colors, reinforces the Brazilian northeastern aesthetics.

Design: Estúdio Jacarandá
Photography: Cezar Kirizawa