Givenchy‘s global retail expansion seems unstoppable. The french fashion house has seen an ever-increasing demand of its products since Riccardo Tisci took the creative reigns in 2005, and obviously its success is reflected in a growing network of boutiques around the globe. And as Miami’s stature as a luxury lifestyle destination has been considerably boosted – let’s call it the art-basel-miami-beach effect, shall we? – these past few years, high-end brands increasingly flock to these sunny shores to either set up shop or raise their profile. Givenchy follows the trail, opening in the city’s design district, a neighbourhood that increasingly offers a more distinct upscale shopping experience than the equally upscale yet more leisure and entertainment-focused south beach area. The Givenchy store occupies a prominent location amidst peers from the segment of luxury goods.
An expansive black façade is adorned by the brand name in gold lettering, and its distinct tailoring t-cut. Inside, the aesthetic is equally clean but captured in opulent materials such as marble, brass and chrome, to maximize an atmosphere of understated luxe. All fixtures are totally in sync, and secluded cabins that convey the sense of a titillating shopping discovery. The new givenchy store carries the brand’s men’s and women’s apparel, shoes and accessories collections.
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