New stores open in Cuneo and in Modena in 2015. The project transforms the existing premises into a neutral and monochromatic environment, which keeps visible all the elements that were “found”. For the display elements: the cash register, changing rooms and other items necessary to the functioning of the store is provided the use of a few basic materials, such as: chipboard, wire mesh, mirror and Plexiglass. Materials that allow to putting together a recognizable and customized image even if it change from time to time.

Design: C&P Architetti / Luca Cuzzolin / Elena Vittoria Pedrina
Photography: Luca Casonato