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With a new store concept the Danish fashion brand, SELECTED FEMME/HOMME, moved into the newly built third floor of Frederiksberg Centeret in Copenhagen on the 26th of March 2015. The new store is designed by RIIS RETAIL A/S in close collaboration with SELECTED. Through the use of authentic materials and clean lines the store has a modern nordic feeling, and elements of brass adds refinement and exclusiveness to the atmosphere. The store is divided by the brands ‘Selected Femme’ and ‘Selected Homme’. The men’s department ‘Homme’ is defined by its open space and authentic masculine atmosphere, while the ‘Femme’ area has small compartments, feminine feel, and hidden treasures. The new floor plan is based on extensive research and space management, where every single product group has been analysed and optimized.

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