i`BAR is a new concept place, which combines the Apple product store and a bar. Interior concept is based on Apple’s first logo, which featured Isaac Newton sitting under the apple tree where he supposedly discovered gravity, by an apple falling on his head. In i`BAR, the gravity inverses or becomes weightless, creating a central concept, which manipulates the visual perception of the usual order of things. Constructions, furniture and design elements create a visual simulation where one object does not intervene with other objects.
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