Revived in 2009, fashion brand Carven is making new strides in the fashion galaxy thanks to its creative director Guillaume Henry. along with a good fashion reviews and an increasing contingent of fans of distinct parisian style comes a growing network of dedicated Carven boutiques. And as Asia is global retail’s new frontier, it’s in this part of the world where any leading fashion brand’s expansion is eyeing expansion. Homme et Femme, a well-established high-end retailer in the greater Manila area, has now introduced the french label to the booming Philippine market with a store of its own. The Carven boutique occupies a ground floor unit at Shangri-la Plaza, an expansive mall complex in the upscale Mandaluyong district of the capital.
The boutique’s minimalist interior beckons from afar by way of a row of dangling lightbulb that line the floor-to-ceiling glass façade. Walls are dipped in a pristine white hue and adorned by life-size photographs of Carven’s new summer campaign and a neon sign, and paired with wooden flooring. Furnishings are equally simple, consisting of clothing racks in sleek black metal, display tables in similar material and wood, and a sturdy, cubic sales counter. The new Carven store carries the brand’s men’s and women’s apparel, shoes and accessories collections. An exclusive opening party was held, pulling a bubbly blend of manila’s savvy fashion pack and media invitees.
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