Delfina Delettrez Store by Architecture at Large, London – UK

April 7th, 2015 by retail design blog

As a member of the illustrious Fendi dynasty, you could say Delfina Delettrez‘ creative disposition is genetically detemined. At only 26 she has already established herself as an haute jewellery designer with a global fanbase of jet-setting influencers. Based in Rome, Delettrez’ exuberant designs draw inspiration from art, nature or sheer fantasy, and are captured in variety of precious metals and stones. The italian designer first opened up shop in her hometown, and now only four years later, a second boutique has bowed on mount street, London’s budding luxury shopping strip.


Talented american architect Rafael de Cárdenas of Architecture at Large was enlisted to come up with an interior design for the 650 sq.ft. [60 sqm.] retail space, and one that would reflect Delletrez’ exploration of materials and shapes. Not surprisingly, the palette is oozing luxe, but in a quirky way, featuring a mix and match of a variety of materials and surfaces. and somehow it works well, thanks to the distracting infinity effect of the abundance of green mirrors that line the walls. Furnishings are distinctly italian, modernist italian from the 1950s to be precise, and sourced by Delettrez herself.


But stealing the show is the malachite trompe l’oeil which, reflected by all the mirrors, is wonderfully omnipresent, and adds a sophisticated sense of mystery to the store setting. and while the upper section with the glass cabinets is very much a a retail domain, the basement section serves as a private lounge intended for intimate events. The new Delfina Delettrez store carries the brand’s complete collection of refined jewellery pieces, in addition to one off designs and limited edition items that were created especially for the store.

Design: Architecture at Large / Rafael de Cárdenas
Photography: Mark Cocksedge


via Superfuture

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