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The first Sita Murt Pop Up Store opened in Sitges for three months last summer. The aim was to create an identity that combined the concept of a popup store with Sita Murt’s corporate identity. The project shunned the standard graphics of the world of franchises and instead painted directly onto the walls using a hand-painted typeface in fluorescent ink. Hand-painted sketchbooks with sketches and different messages were also added.

Designed by Cla Se

http://www.clasebcn.com

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