Museum shop of the Museum of Bags and Purses by Claessens Erdmann, Amsterdam – Netherlands

June 17th, 2015 by retail design blog

Just reopened: the museum shop in the Museum of Bags and Purses. A paradise that every woman will simply adore, now in a whole new contemporary style. With even more focus on the bag and Dutch Design in particular. Where the shop’s many exclusive brands are presented even more beguilingly and where temptation is greater than ever.


The layout and presentation
The Museum of Bags and Purses is passionate about exceptional design. This is why Claessens Erdmann architects & designers was selected to create the new shop. And a good choice it was. The new spatial design for product presentation gives the shop a serene contemporary look. By arranging all the bags along the walls in a straightforward dynamic presentation the focus is even more on the bag: the product it’s all about. The detailing of the new museum shop now corresponds with the interior of the museum to reinforce the link between the museum and the museum shop. The shop has been provided with sustainable LED lighting that enhances both the spaciousness of the shop and the presentation of the bags. Everyone who enters will immediately see that this museum shop is a natural modern oasis for women looking for that special bag.


Dutch Design
Dutch Design – its bags easily recognisable by their classic and exclusive shapes – has been given a more prominent place in the museum shop’s collection. In addition to bags created by designers such as Vlieger & Vandam, Hester van Eeghen and by-Lin, the shop also sells accessories including key rings and wallets. The museum shop has something special in every price range!


‘The Best Museum Shop in Amsterdam’
In 2014, the museum shop of the Museum of Bags and Purses was named ‘The Best Museum Shop in Amsterdam’ by Dutch daily, Het Parool. The new shop with its freshly honed collection will now be thrilling the hearts of even more women.


The Museum of Bags and Purses
The Museum of Bags and Purses is the largest museum of its kind in the world and was recently included in the world’s top 10 fashion museums. With its collection of around 5,000 bags, the museum provides an overview of the history of this everyday article. The collection includes bridal bags, hip purses, satchels, reticules, schoolbags, evening bags and designer bags created by famous fashion houses such as Chanel, Louis Vuitton and Hermès.

Design: Claessens Erdmann
Photography: Mathilde Karrer

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