The first 100% plant-based concept store opened by Green Monday, bringing Food 2.0 and a revoluBonized foodmind set to Hong Kong. This 100m2 brand new shopping environment is located at Wai Chai, Garden East. Green Common’s mission is to make it a norm to eat in a way that is good for ourselves, good for others, and good for the planet. The concept behind is to strive Green Common to be where common good becomes common sense.

Interior and Instore Decoration
With the brand positioning, we created a very minimalist interior consisting of epoxy floor and Eco-wood and white furniture with some pastel color highlights, exposed ceiling with a green house concept, slanted panels of lightbox graphic panels on both side which showing the related vegetarian and global warming messages. A big highlight of a LED logo lightbox hanging on the ceiling, which catches people’s first sight and leading them into the store.

Design: Greentrooper Design Studio

Shop Front – Green Common LED logo light box on top. Nice and neat white color aluminum frame with big glass window in order to lead the natural light into the store.

­­Window Display – Swing-like eco-woods shelves for visual merchandising display with a big 3D Chinese Word “Veggie”

Implemented a comprehensive labeling system icon for customers to have all critical information at a glance.

Cashier – by using the recycling pallet board with the pastel color mixing

Hand Draft Illustration