Downtown Los Angeles continues to transform at the blink of an eye. The area is filled with fantastic architecture, making it the area to watch this coming decade. Retail and hospitality have spearheaded a huge shift, led by brands with a more artistic inclination, but we’re pretty sure it won’t be long until the first illustrious name from the luxury stratosphere will settle here. meanwhile, the area continues to pull cool retail businesses we easily envision setting up shop here, and A.P.C. is one of the latest to arrive on the block. For its second outlet in the city, the french retailer picked a ground floor unit at the Ninth and Broadway building, an imposing landmark structure from the late 1920s by American architect Claud Beelman.

The A.P.C. store is located around the corner from the dramatic two-storey main entrance, below a façade decorated with similarly ornate terracotta filigree panels. The shop interior is created by Laurent Deroo, the brand’s Paris-based house architect. Apart from the broad window sills lined with timber, the overall aesthetic strays away from the architect’s usual palette. This is a lofty space, and massive shelving systems have been designed to properly fill it. Dipped in soft greys, these furnishings blend well with the concrete flooring while at the same time being offset by a pristine white ceiling. The new A.P.C. boutique carries the brand’s full range of men’s and women’s apparel, shoes and accessories.

via Superfuture