Sacai store, Hong Kong

August 12th, 2015 by retail design blog

HONG KONG – Situated on the dynamic, high-end On Lan Street – in the mazelike inner city – the Sacai store is a reflection of its surroundings. The use of a hybrid of traditional fabrics, objects and styles to produce a new classic describes Japanese fashion designer Chitose Abe’s concept for her latest capsule collection, as well as her label’s first independent store. The brand’s creative team extended the pavement into the shop, along with the vibrant urban atmosphere; translated the verticality of nearby skyscrapers into double-height ceilings; and interpreted the neighbourhood’s erratic network of streets and alleys as a retail environment of ‘rooms’ and passages.

Against a sterile white background with black accents is a mix of textures and materials: glossy concrete bricks, yellow-painted wood, and walls and counters of cobalt-blue marble. Japanese art collective Gelchop, known for its amusing treatment of everyday items, completed the interior with chairs whose thick concrete-block seats have spindly wooden backrests and legs. Overhead lighting includes ordinary fluorescent tubes encased in transparent ‘boxes’ for a tidy touch.

Photos courtesy of Sacai

http://www.frameweb.com/news/sacai-store-reflects-its-urban-surroundings

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