Simply Tea is a value range product and a sub brand of a well known UK tea brand. The product is solely sold as big bags for the catering industry. We though that even if it has to reflect being a value range, it can still look nice.

The design has taken inspiration and provenance from the era of the English tea clippers and the old cloth tea sacks, adding a modern contemporary look and feel. The project shows as well another proposed route using illustration, we ended up using typography only for a clean and pure identity.

Design: Magnet Harlequin / Senior Designer: Thomas Monsen

via Packaging of the World