UM Junior Top Kid’s Wear Multibrand Store by AS Design at Sands Cotai Central, Macau – China

September 3rd, 2015 by retail design blog

Shoppes at Cotai Macau offers the most diverse range of Luxury Duty-Free shopping in Macau all under one roof. Ranging from, designer brands at the elegant Shoppes at Four Seasons to the array of offerings amongst the romance and grandeur of the Shoppes at Venetian, to the family atmosphere of the Shoppes at Cotai Central. Shoppes at Cotai Central provides a unique, refreshing ambience featuring abundant sunlight, rocky cliff faces and a three-storey cascading waterfall to create a one-of-a-kind shopping experience. The premium retail space caters to a broad spectrum of consumers who want to truly have a family experience.


UM Junior sets foot in Cotai Central, The 400,000 square feet of premium retail space With over 140 retail shops, including the world-renowned luxury children’s clothing boutiques such as “Aquascutum Junior”, “Armani Junior’, “Moschino Junior”, “Ralph Lauren Kids”, and other famous brands. UM Junior is a shop with comprehensive collection of kid’s world-renowned luxury clothing, with an area of 100 square meters. There are well-known brands such as “Cavalli”, “Dolce & Gabbana”, “Fendi”, “Moncler”, “Tod’s”, “Hogan” and “Young Versace”, etc.


Chief Designer Four Lau & Sam Sum feel that children are curious, independent, whose imagination and creative force are very strong, thereby hoping this project to be closer to them, it is not just a luxury clothing store, it should be more interesting, a larger space to give them a broader imagination, where they are the truly honored guest.


UM Junior’s design concept is based on a kid’s toy “Crazyforts”. It is a unique and innovative construction toy, which is made of a ball feeder and connecting rods, to enable child’s imagination to create a variety of possibilities through this simple components the structure of space. Designers use “Crazyforts” feature to create a whole space, whereby children in the store can observe through a combination of “Crazyforts”, arising from their imagination and creativity, so that they feel the fun in it. Designers hope this is not just a retail store outlets, but where children can explore the many possibilities.


Designers use natural colors coupled with gold, its design and visual sense are strong; gold is one of the most brilliant gloss color, it is the supreme solid color in the nature, it has a nifty feature, when there are a variety of uncoordinated colors, the use of gold would make them link up immediately. It is the color of the sun; it represents warmth and happiness, but also has a shine to earth with radiant charm. Since ancient times, the value of gold is given to meet the golden, luxurious, gorgeous, elegant, flaunt and sacred and other symbolism. Using white to match with gold, is a group of colors with transparency, to make the overall in light, color contrast, with more highly active sense.


The most difficult of the entire project is to display furniture with metal structures, consider the design of production methods to enable on-site installation easier but also to control the overall cost, designers and metal manufacturer spent a lot of time in development, to try a different combination of metal structure situations, with a view to achieve the above most important points.

Design Firm: AS Design Service Limited / Four Lau (Creative Director) / Sam Sum (Art Director) / Twiggy Yau (Senior Interior Designer)
Photography: Sing Studio / Sum Sing






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