Yes, it’s that time of the year again. Similar to the sister flagships in London and New York City, Dover Street Market Ginza refurbished floor after floor in order to provide the new A/W 2015 collections with alluring, eye-popping settings. There’s quite a lot to take in, and we’re not only talking decoration as a number of interesting new brands are also being introduced. Let’s start with the new Aesop counter on the second floor, featuring a selection of skin, body and hair care products. One floor up the seasonal transformation accelerates with new corners dedicated to Maison Margiela, Paris-based bag brand l/uniform, and an exclusive presentation of Apple’s new trophy watches. The fourth floor arguably presents the biggest surprise of all: a new Gucci corner.
The Italian luxury brand makes its debut at Dover Street Market in a clear effort to demonstrate its drastically changed fashion trajectory under the guidance of new creative director Alessandro Michele. the setting is inspired by the brand’s A/W 2015 women’s collection, featuring a concrete panel and tufted pink partitions. Mind you, similar set-ups have been launched at the other Dover Street Market stores in around the planet. On the fifth floor affiliate brand Noir Kei Ninomiya presents its collections, alongside Comme des Garçons Homme plus, followed by new corners by Miu Miu, Chrome Hearts and Craig Green on the sixth.
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