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Can a poem replace a product description?
The Olive Co. is a luxury ethical food company that works closely with skilled olive farmers to provide organic, authentic Mediterranean olives. This re-brand proposal uses poetry and an illustrated olive grain pattern to communicate the story of the olive growing tradition and to showcase The Olive Co’s specialist, unique appreciation of the culture as an art form. The three featured poems in this project have been written by me to challenge and expand my copywriting skills.
2nd Year University Project: Branding

Designed by Sophie Niman

https://www.behance.net/sophieniman

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