Brief
To refresh last season’s GDS exhibition stand concept and inject more ‘fun interaction’.

Idea
As one of the world’s fastest growing footwear brands, producing shoes that are both liberating and colourful, the focus of the stand was on ‘fun interaction’. We installed a wheel of fortune on the exterior of the stand, which gave visitors the opportunity to win a Crocs prize, whilst regular fashion shows played out throughout the show, capturing the attention of visitors. Giant “C-R-O-C-S” letters stood out at the back of the stand and became a true beacon in the hall. A mosaic of bright white neon circular tubes created an iconic footwear display, which attracted visitors from the furthest points at the show.

On the exhibition stand’s interior, space was given to both low level and more formal seating, whilst the bar became an essential area for social client meetings. All meeting areas were close to the flexible merchandising units, making the sales process seamless for the Crocs sales team.

Design: Mynt Design