Aesop has opened its first Italian store in Milan’s historic Brera neighbourhood. Occupying a 60 sqm. [646 sq.ft.] ground floor space of a 19th-centrury heritage building which previously accomodated a traditional salumeria or deli, it features an interior design by local practice Vincenzo de Cotiis Architects. As always with the signature stores of the Australian cosmetics brand, the neighbourhood has provided inspiration for the interior design. The neutral palette consists of pale peach plaster on both walls and ceiling, while the balustrade and concrete floor are in a matching soft grey hue.
A subtle dose of visual tension is provided by metallic accents effected in asymmetrical display shelving crafted from textured cast aluminum, and which honour the city’s industrial roots, in addition to a sculptural sales counter and product demonstration sink. A separate workspace is furnished with restored vintage pieces and a large table reminiscent of the former occupant. The new Aesop store stocks the brand’s full range of skin, body and hair care products.
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