Every sip is a journey in itself, possibly even a dream into gently rolling tea plantations, yet certainly a natural and tranquil moment away from the hustle and bustle of everyday life. These sentiments are in every package of Teahouse Exclusives’ “Organic Line” tea. Clean, solid circles shape images of stylised teacups and teapots, attentively decorated with twining stems, leaves and flowers that indicate the respective source of the tea’s ingredients. A creative typography, with gentle curves, balances a packaging that not only communicates the highest of tea pleasures, but also the balanced, ecological standards of the product line.
Design: Peter Schmidt Group / Creative Director: Katrin Niesen / Designers: Franziska Muth, Rachel Beyerlein