Label Tech required a promotional label to showcase their premium label printing capabilities and facilitate a partnership with a successful producer in the fast growing ‘craft beer’ market. We worked with award-winning illustrator Steve Doogan to craft an illustration style that evoke a distinctively Irish style. The label has been a huge success winning the top prize at Irish print awards.

Design: Brandcentral
Marketing agency: Yellow Mountain marketing
Illustrator: Steve Doogan
Client & Printer: Label tech