SuperModelFit by ASIG Design, Shanghai – China

January 18th, 2017 by retail design blog

SuperModelFit, a fitness lifestyle brand started by famous Chinese model Masson Ge, opened it’s second location since its recent creation on idyllic Jianguo Rd amongst tree lined streets. One of the driving concepts for the brand is creating a homey, bright, comfortable space for its all-women clientele to exercise in an environment that emphasizes no judgments. The architecture took a leading role in this 3 story, 300 sq.m. space that was renovated from an old Shikumen, Shanghai’s unique alleyway building typology originating in the 1920s.

The entrance through a plant flanked courtyard into a vibrant retail corner as you approach the reception lends the client’s desire to expand her already strong brand into product. Leaving the second floor ceiling’s original elm wood exposed drove the layout and functionality of two separate studios that with the slide of a removable partition becomes one large spacious floor for large classes or events.

Design: ASIG Design
Photography: Cloud Cheng

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