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Located at a three-storey shophouse in the heart of Singapore’s trendy Club Street peppered with cosmopolitan bars and restaurants, The Blind Cobbler is a men’s boutique shoe shop which carries traditional British footwear names such as Grenson and Hudson, as well as contemporary labels in the likes of Swear. Ielo Design crated a bespoke experience befitting of the affluent professionals; the careful choice of material and texture, which exude a raw and sturdy feel, together with the showcase pieces on shelves shape the interiors with a masculine vibe.


Beyond solely selling shoes, brand engagement forms the crux of the shopper journey with the many pockets of interest – such as style inspiration, product highlight, brand’s recommendation – to pique its customers’ curiosity. Despite the constraints of the store space, guests are able to try on products with ease and comfort with the clever placement of mirrors.


Adding a final touch of personality and playfulness, a vintage foosball table serves to welcome its guests to linger in the space before heading off to grab dinner and drinks down the street.

Design: Ielo Design / Cloe Faye
Photography: OSG Photography / Olivia Sari-Goerlach

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