Cartavio Rum Company commissioned us the challenge of creating a new brand of premium Gin for the peruvian market.

With this goal in mind, we created “Antagonic”, a completely disruptive name that takes its origin in the idea of the “antagonistic”, the hidden side of each person, to break with the british codes that are associated with the premium gins industry.

The hidden face, the more intimate, deep and forgotten thought of every one of us. This double face, opposite and complementary, which visually expressed through a minimalist and geometric visual codes, where the lines give the protagonism to the moiré pattern, contrasting with the subtlety of the roman brand’s typography.

Design: Studio A – Interbrand / President & CEO: Armando Andrade / Design Director: Pau Casals / Client Services Director: Claudia Hidalgo / Project Manager: Paloma Estremadoyro / Designer: Fran Vela

via Packaging of the World