Cocolico Pop-up Store by Generous Branding, Paris – France

January 15th, 2016 by retail design blog

For the brand Cocolico, to choose clothing is an essential part of the first creative action of any children. Rooted in a Manifesto exploring the dimensions of The Happy Childhood, the Pop-up Store in Paris (Marais) offers a digital mirror allowing the child to choose his/her clothes in an interactive way. Generous conceived the entire retail space, the brands visual statements and organized the turnkey delivery.


Created by Muriel Thuillier, Cocolico is located in the small city of Montauban, in southern France. The brand was only visible on the internet until now. Cocolico creates bespoke garments for little ones. Stores all over the world use our website to create their custom-tailored collections season after season. With Generous, Cocolico expanded its expression range through a brand new design atmosphere now developed in a pop-up store in Paris and soon in a retail concept in Shanghai.


The Pop-up stores bridges the brands universe with the visuals of Benjamin Lacombe who partnered with the brand to launch its new book about Alice in Wonderland. The concept roots its design in traditional french countryside imagery combined with modern lines reflecting the brands’ boldness : the use of a magical mirror helping parents and children to co-create their clothes.


The entrance presents an exemple of a playful design gesture . One of the goal in conceiving the concept was to appeal to both parents and children. To live an immersive and shared experience, Generous created two levels of reading : an informative, authentic and creative one for parents and a playful and captivating one for children.

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