The Georg Jensen Damask Flagship store in Vejle, is a perfect example of a store which is a fusion between a web-shop and a physical store. The shop is built upon the idea of creating, on the one side of the room, a display with a homely atmosphere, and on the opposite wall a hard core sales area. The customer is furthermore guided naturally through the different rooms – from the living room to the kitchen, bathroom and at the end the bedroom, because of the shape of the room.

The store has the advantage of letting the costumer feel and see the fabrics and patterns in their hands. Georg Jensen Damask proudly present the fabrics through their designers, that also in the physical store, as well as on the website, are visually presented as a natural part of the Georg Jensen Damask brand.

Designed by Form3 International Retail
Photography by Kasper Holmgaard