Neighborhood’s small pastry and bakery, Emma nevertheless raises the bar in terms of product quality. Indeed, it is a Meilleur ouvrier de France and former pastry chef of the Ritz and Maxim’s restaurant in Paris, who created the pastries. Thomas Lavigne Agency has considered an identity, linked to the image of the product range while staying across the small neighborhood bakery scale.

The small-area store, have a nice glass surface and therefore one good brightness. To showcase bread and pastries, a choice has been made on a black display and black walls background.
Nevertheless, the store had to be like the dynamic young owners. Yellow walls and colorful furniture, bulky but light suspensions and very graphic identity, make the store a lively and pleasant place.

Photography by Tangi Le Bigot