Based on the “And you with character” communication platform, a design was developed for bottles and cans, taking into account the emotions of consumers, global trends, and maintaining brand awareness.
The Georgian Green logo, deer, and color familiar to consumers are gradually becoming icons of modern culture. In the new collection, the deer coexists with the numbers 130 in the dynamic composition, which meets the current trends in graphic design. In addition, this composition conveys the meaning of the continuous development of Borjomi throughout all 130 years. The cold color palette preserves youthfulness and freshness of the package, and interspersed with warm colors bring the whole composition to life.