Nude ‘Simple is beautiful’ stand by Demirden Design, Frankfurt – Germany

April 28th, 2016 by retail design blog

Demirden Design from Istanbul, yet another innovative and timeless design at Frankfurt Ambiente Fair, as they design and execute the exhibition design for Sisecam’s global brand NUDE. The exhibition design for glassware brand Nude focuses on the separation of transparency. Purposeful and contemporary space design is inspired by rain. The interpretation of separation is experimentally approached by the idea of liquidity. Stand and exhibiting elements let the observer explore the space through senses and its simplicity lies within the loft concept. Plain furniture choices allow nudity of the products to dissolve in the exhibition area. Elements of living spaces like the kitchen counter, library, dressing table became translucent and stylized objects.

The essence of space was given with raw material usage. Just like glass shaping its content and making it visible, the space serves functionally for the same matter between the observer and the products. Materials: Semi mat/semi translucent acrylic and metal rods, concrete effect painted wood, acrylic furniture with laser engravings, massive wood, steel ceiling construction.

Photography by Cristof Herdt

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One thought on “Nude ‘Simple is beautiful’ stand by Demirden Design, Frankfurt – Germany

  1. Lee says:

    Simple is indeed beautiful! Fantastic. The space looks so inviting.

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