Committed to revolutionize the Chinese food culture, HUNTER GATHERER appointed TRIAD China to design their second store in Shanghai and enhance their visual identity and brand communication strategy. Relinquishing chemical additives, the “Real Food” harvested from their own, strictly controlled farms, is HUNTER GATHERER’s trademark and marks more than only new healthy recipes. The US based company believes in a food revolution and aims to do their share in the controversial food environment of the world’s biggest economy.

To create an original atmosphere that represents the brand’s “Real Food“ concept, TRIAD developed an intuitive, yet stylish approach for customer experience, brand communication and identity. Natural materials, colors and shapes strengthen these characteristics by implementing the original logo and design features.

Photography by Tim Franco