Palmolive is an american brand that has since 1806 offered a wide range of skin care products to affordable prices. Palmolive has been established for a long time on the Swedish market but they are however in an industry where many brands is competing for the consumers attention. New trends is appearing and it has been difficult for Palmolive to keep up; they are facing the challenge that the target group is saturated and thirst for change.

We have given them a new identity and developed a new packaging range that holds 3 different series where the various products are developed for different types of skin rather than having mainly scents to choose from. The new design for Palmolive conveys that the products are from “nature’s own pharmacy” and that with a timeless, gender-neutral and Scandinavian design, it can reach a whole new level as a brand.

Designed by Liza Pedersen, Michelle Nilsson, Malin Algothsson, Joakim Tidén
(Student Project)

http://cargocollective.com/lizapedersen