Wondering how banking might look like in the future? Take a look at our latest project in Ghent, Belgium for BNP Paribas Fortis. In this new banking environment marketing, technology, HR, design and innovative tools all converged to this stunning customer experience.

Typically, financial institutions are represented on strategic locations. In the past these spaces were secured and hardly accessible environments. Now the flagship stores of BNP Paribas Fortis became totally extroverted and transparent. Besides from the traditional banking services, they offer event and meeting spaces to their clients, provide innovative business tools for start-ups, inform and inspire using the latest technologies.

The leading element in the flagship stores will be the innovation wall. A custom build transparent, interactive, curved LED wall that integrates sliding doors, touch screens and physical objects. For each flagship store it will divide the space differently according to the local constraints. So if you’re in Ghent these days, make sure to visit the BNP Paribas Flagship store!

Ideation, Concept, Strategy and Content production by Trendwolves
Conceptual and detailed design by bump
Pictures by Yann Bertrand