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When it comes to retail, the golden rule still is: location, location, location. And with so many brands out there vying for a top spot, it can take a little while before the perfect opportunity arises. Fashion power house Chanel has had a longtime and prominent presence in Osaka’s upscale shopping zone of Shinsaibashi, but recently relocated further down bustling Midosuji Dori to set up shop on the premises of department store Daimaru. Measuring a spacious 450 sqm. [4,844 sq.ft.] on one level, it’s not just another outpost, but in fact the brand’s biggest boutique in western Japan.

And with such a stature comes a matching interior design, courtesy of Peter Marino. The New York City-based architect is no stranger to the brand, having designed dozens of Chanel stores across the planet. And very similarly, the aesthetic of this store channels the signature design codes of the french luxury brand, and is also a firm nod to designer Coco Chanel’s private apartment on Rue Cambon on Paris. Upon entering through the white marble façade entrance on Midosuji Dori, shoppers are immediately immersed in the world of Chanel by way of a setting that showcases the full collections of ready-to-wear, handbags, shoes, accessories, and fine jewellery.

Additionally, there’s a separate section that presents the coveted range of watches from the Première, J12 and Mademoiselle Privé collections. Referencing the private apartment feel, the store is divided into several intimate rooms, each with a different homey setting and decorations. Further increasing the sense of treading on the grounds of a well-appointed luxury home are specially commissioned artworks, such as a sculpture by Johan Creten and an ornate mirror by duo Curtis Jeré.

http://superfuture.com/supernews/osaka-chanel-store-relocation

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