Pukkila, a traditional Finnish company designing and marketing ceramic tiles, has renewed their visual identity. In addition to the new corporate identity Pentagon Design renewed the retail concept and based upon this designed a flagship store in Raisio. The objective of the identity renewal was to communicate reliability and quality on all levels.

The new angle, in which the Pukkila symbol is placed, the fresh colours and the identity images reflect the everyday life Pukkila products are a part of. Finding and choosing the right product from the broad Pukkila selection was also clarified by giving each category a different identity colour. This also supports the work of the Pukkila personnel and communication about the products.