Dior Beauty-Hotspot by Umdasch Shopfitting, Birmingham – UK

June 7th, 2016 by retail design blog

The Beauty-Hotspot, which Umdasch Shopfitting designed for Dior in Birmingham’s John Lewis Department Store, covers only 15 square metres. Using the latest design guidelines of the French luxury brand, the Shop Corner – with its geometrical forms and exciting, looping table – forms an effective frame for the richly colourful world of beauty products. The table’s black and bronze surface, and its contour outlined with dimmable LED lights, elicits an almost mystical mood.




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One thought on “Dior Beauty-Hotspot by Umdasch Shopfitting, Birmingham – UK

  1. koel says:

    This is very helpful. Thanks so much!

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