Located at the edge of a suburban shopping centre, Pizza Depot’s frontage addresses the adjacent car park with a bold new face. Reimagined by Benjamin Fretard of Fretard design, the re-design of the existing 70 square-metre retail shop front was envisioned to establish a presence in the area: to be immediately visible and distinctly recognizable.
Grounded in a conservative budget, Fretard Design employed considered material and design strategies to make impactful statements, using unconventional techniques. Staying within the bold black and yellow hues, the safety tape graphic was magnified, becoming two distinct bands of colour that funnel customers from the entry towards the warmth of the timber-lined counter and wall beyond.
Designed by Benjamin Fretard
Photo by James Park
Writing by Sarah Hurst