This student project aims to create a new line of «Le Petit Marseillais». It includes making labels of three soaps ( watermelon / strawberry – kiwi / banana – orange / mango) , a box including these soaps and leaflets. In my concept, I was inspired by an old advertising of «Le Petit Marseillais» which was based on a poem called «to be or look .» So I wanted to play with appearances and on the effects of surprises to give a playful side to this family brand. The firstly, we have a simple, refined packaging and when we open it we discover a different colorful and fruity universe.

Designed by Jessy Toncin

https://www.behance.net/jtoncin