![](https://retaildesignblog.net/wp-content/uploads/2016/09/Temporary-pavilon-by-Peris-Toral-Arquitectes-Barcelona-Spain-300x300.png)
![](https://retaildesignblog.net/wp-content/uploads/2016/08/Pekmuhely-packaging-by-Zsofi-Paszternak.jpg)
In my work, I designed the full identity of a bakery, called Pékműhely. My whole project was built on a wordplay, since Pékműhely means Baker Workshop in Hungarian. I paired the pastries and sweats with tools, such as a screwdriver or a saw. With this logic, I built the logo and a bunch of icons. I used limited colours (black and white, and a bright yellow in the packaging), because I felt that this minimalist style suits my drawings the best. The natural colors and shapes of the pastrys make a nice contrast to this.
Designed by Zsófi Paszternák
https://www.behance.net/zsofiapaszternak
![](https://retaildesignblog.net/wp-content/uploads/2016/08/Pekmuhely-packaging-by-Zsofi-Paszternak-13.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/08/Pekmuhely-packaging-by-Zsofi-Paszternak-12.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/08/Pekmuhely-packaging-by-Zsofi-Paszternak-11.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/08/Pekmuhely-packaging-by-Zsofi-Paszternak-10.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/08/Pekmuhely-packaging-by-Zsofi-Paszternak-09.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/08/Pekmuhely-packaging-by-Zsofi-Paszternak-08.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/08/Pekmuhely-packaging-by-Zsofi-Paszternak-07.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/08/Pekmuhely-packaging-by-Zsofi-Paszternak-06.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/08/Pekmuhely-packaging-by-Zsofi-Paszternak-05.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/08/Pekmuhely-packaging-by-Zsofi-Paszternak-04.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/08/Pekmuhely-packaging-by-Zsofi-Paszternak-03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/08/Pekmuhely-packaging-by-Zsofi-Paszternak-02.jpg)
Add to collection