In my work, I designed the full identity of a bakery, called Pékműhely. My whole project was built on a wordplay, since Pékműhely means Baker Workshop in Hungarian. I paired the pastries and sweats with tools, such as a screwdriver or a saw. With this logic, I built the logo and a bunch of icons. I used limited colours (black and white, and a bright yellow in the packaging), because I felt that this minimalist style suits my drawings the best. The natural colors and shapes of the pastrys make a nice contrast to this.

Designed by Zsófi Paszternák

https://www.behance.net/zsofiapaszternak