This year Hammonds celebrates its 90th birthday. It was in 1926 that the young Thomas Stanley Hammonds founded the company, and it has remained in the Hammonds family ever since. 2016 also marks another important year for the company, as Hammonds launch a new identity and retail concept for the brand, which has been created for them by design consultancy D4R.

The new branding is designed to elevate Hammonds, positioning them as an inspirational yet accessible brand. The thinking behind the new identity and showroom concept, was born out three brand drivers at the heart of the Hammonds’ brand. In the showrooms we take customers on step by step journey, making it as simple as possible for them to understand Hammonds’ offer and the ease with which they can attain their bespoke fitted furniture solution.

The welcoming entrance area introduces visitors to the brand, showcasing inspirational room sets and familiarising customers with ‘The Hammonds’ Way’. Throughout the space brand messaging and clear navigational signage is integral to the interior design. The messaging, which is designed to inspire and inform customers, is set against natural wood, subtle textures and uses colour and pattern from the brand palette to tie the spaces together, creating a cohesive look and feel across the showroom.

The Design Hub is the main centre of activity in the showroom; filled with designers’ sketches, trend imagery and a wide variety of samples. After visiting the room sets, it’s here that customers find further inspiration and start see their dreams and aspirations realised, as they sit alongside Hammonds colleagues and plan their bespoke solution for their bedroom, home office or kitchen.

The new look and feel has launched in the brand’s home town of Hinckley, with more sites to follow / and will be rolled out across Hammonds’ portfolio of 100+ stores and concessions.

Designed by Design4Retail
Photography by SMD Photography