The company that operates Tokyo’s well-known sneaker and sportswear store Kinetics has just launched a new retail concept that’s entirely dedicated to basketball culture. Dubbed Tokyo 23, the first of what we can only assume a string of stores, has bowed in the boutique-infested maze of Harajuku.
The retail space measures a mere 38 sqm. [409 sq.ft.] and has a setting that’s loosely inspired by a basketball court, featuring timber flooring replete with markings, an expansive shelving system laden with sneakers, and an opposite wall lined with a clothing rack full of related apparel pieces.
The Tokyo 23 store predominantly stocks Nike Jordan shoes, and it has kicked off operations with the eagerly anticipated release of the Air Jordan 1 Retro High OG Banned, which created an enormous buzz and pulled hordes of local fans to its doorstep.
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