Lille Perle has opened its new store in Royal Leamington Spa, bringing together six iconic jewellery brands under one roof; Mawi, Shaune Leane, Dinny Hall, Zoe & Morgan, Gina Stewart Cox and Daisy Knights are all showcased for the first time in the UK outside of London. Central within the space, the main collections are housed in six hexagonal island units, six wall units and six window displays. A seventh island contains a tree, adding a touch of nature to this geometric landscape. Heterarchy created a distinct identity for Lille Perle, whilst allowing each individual brand to tell its own story.
Flooring is a dark wood finish, laid diagonally across the space. In contrast to the dark floor, the island units are in bright white lacquer, with frameless glass tops placing the focus onto the product within. The wall mounted displays and window displays also utilize frameless glass, to be as discreet as possible. Lighting to the wall and window units is from brushed brass hanging pendant lights – not something you would expect to see but works incredibly well to both illuminate the product and provide a distinct pop of warmth. This warm metallic is picked up within the wallpaper on the back wall, a semi-urban flock with a metallic highlight.
Breaking down the barriers of the traditional jewellery store format, the products are presented to allow customers to browse in an informal manner. Careful consideration of lighting has been central to making the space work. Since opening its doors in October 2015 the store has been well received by customers. Early indications show that Lille Perle will successfully fill a gap in the local market for premium design led jewellery.
Photography by Richard Southall / Emphasis Photography
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